As a home seller or real estate agent, you’re likely aware that high-quality photography plays a huge role in selling a property. But in today’s competitive market, it’s not just about traditional photos – aerial shots taken with drones are becoming an essential part of real estate marketing. Drone photography provides breathtaking views of a property, showcasing its surroundings and setting it apart from others.

If you’re wondering how much to expect to pay for drone real estate photography, you’re in the right place. Let’s break down everything you need to know about pricing, so you can make an informed decision and choose the right professional for your listing.

What Does Drone Real Estate Photography Include?

Before we dive into pricing, let’s first clarify what drone photography for real estate typically includes:

Aerial Photos

Aerial photos are the cornerstone of drone real estate photography. These high-resolution images are taken from various angles and elevations above the property to showcase the entire estate and its surroundings. The goal is to offer potential buyers a view they can’t get from ground-level photos, highlighting:

• The layout and size of the property.
• The surrounding environment, like neighboring houses, roads, parks, and scenic views.
• The outdoor features such as pools, gardens, driveways, and any unique attributes of the property (e.g., waterfront or hillside views).

These shots are especially valuable for larger properties, estates, or homes with expansive outdoor areas.

Aerial Videos

Aerial videos are an extension of aerial photos, offering an even more dynamic and engaging way to showcase a property. These videos can range from short clips to full cinematic tours that provide an immersive experience. Typical drone videos highlight:

• Exterior Footage: Fly-around shots, showing the property from all angles.
• Property Layout: A smooth aerial tour that captures the flow of the property, starting from the exterior and transitioning to significant features like backyards, pools, patios, or balconies.
• Surrounding Areas: A quick overview of the property’s location, such as proximity to parks, highways, or scenic spots, which adds value for prospective buyers who are interested in the location.
• Cinematic Effects: Some photographers offer more polished video production, using smooth transitions, slow-motion effects, and music to create a high-quality, visually appealing promotional video.

These videos can be used for online listings, virtual tours, or even as part of social media marketing campaigns to grab attention.

Post-Production Editing

Post-production editing is crucial for turning raw footage and images into professional, eye-catching media. Most photographers will take time to edit both photos and videos, ensuring that the colors are vibrant, the visuals are sharp, and everything looks polished. This editing process typically involves:

• Color Correction and Enhancement: Adjusting the brightness, contrast, and color saturation to ensure that the images and videos look vibrant and true to life.
• Image Cropping and Framing: Perfecting the composition by cropping out distractions or focusing on the most important elements of the property.
• Stabilization: For videos, smoothing out shaky footage to create a smooth and professional final product.
• Special Effects: Some photographers add creative effects, such as zoom-ins or smooth transitions, to highlight key features or provide a cinematic feel.
• Custom Touches: For premium packages, photographers may offer advanced editing techniques like creating 3D renderings or incorporating virtual staging to enhance the images even further.

Post-production is what ultimately transforms your raw drone footage into a polished marketing asset. High-quality editing can make all the difference in how the property is perceived by potential buyers.

Review: Drone real estate photography isn’t just about taking a few pictures from above. It’s a comprehensive service that involves capturing a property from the air to provide a unique and compelling perspective. These services—aerial photos, aerial videos, and post-production editing—are often offered together in packages or individually, depending on what you need for your property’s marketing. Understanding exactly what’s included in a photographer’s package will help you decide which services are most beneficial for showcasing your property in the best light.

Factors That Influence Pricing

When determining how much to pay for drone real estate photography, there are several factors that can significantly impact the price. Understanding these factors will help you set the right budget for your needs and ensure you’re getting the best value for your money.

Property Size

The size of the property plays a key role in pricing. Larger properties, such as estates, mansions, or multi-acre homes, require more time to photograph and film from various aerial angles. A small home or townhouse may only need a few aerial shots from different vantage points, but larger properties may need multiple perspectives to capture the full layout and key features.

• Small Properties: For smaller homes, the aerial shoot may take only an hour or two, so the cost is generally lower.
• Larger Properties: For expansive estates or large properties, you might need a few more hours of drone time to cover all the angles, resulting in higher fees.

Typically, a photographer will charge more for larger properties because of the additional time and effort required to capture all necessary footage.

Location

Where the property is located will also affect the price. If you live in a major city or a high-demand area, drone photography rates are often higher due to increased competition, the cost of living, and demand for quality marketing materials. Additionally, drone photographers in popular real estate markets with a lot of listings may set higher rates.

• Urban Areas: In cities with competitive real estate markets, you may find that drone photographers charge more because of the higher demand and the premium service they provide.
• Rural Areas: In more rural or less competitive areas, the prices might be lower due to less demand for aerial services.

When hiring a photographer, it’s essential to consider local market conditions and adjust your budget accordingly. You may be able to find more affordable options in less competitive areas.

Duration of the Shoot

The amount of time the drone photographer spends on-site directly affects pricing. The more time they spend capturing footage, the more they will charge. Certain properties may require extra time to get the perfect shot, especially if there are unique or hard-to-reach angles, such as a large backyard, intricate landscaping, or specific architectural features.

• Shorter Sessions: If the property is straightforward and doesn’t require many different angles, a 1-2 hour shoot might be all that’s needed. These sessions are typically cheaper.
• Longer Sessions: For larger homes or more complex shots, such as aerial footage with various zoom-in shots or capturing the surrounding area, you might pay more for a 3-4 hour session.

The photographer will factor in their time to plan and execute the shoot, so longer sessions result in higher fees. Be sure to ask for an estimated duration when requesting a quote.

Editing & Post-Production

Once the drone footage has been captured, editing is a critical part of the process. The level of post-production required can impact the cost significantly. Standard edits, such as adjusting brightness, cropping, or color correction, may be included in the initial price. However, more advanced edits such as creating cinematic videos, 3D renderings, or virtual staging can cost extra.

• Basic Editing: Includes color correction, cropping, and simple adjustments to enhance the photos and videos. This is typically included in standard packages.
• Advanced Editing: For cinematic video productions, complex video cuts, 3D renderings, or adding virtual staging elements, expect to pay more for the additional editing time and expertise.

Advanced editing can add a premium to your pricing, but it also results in higher-quality, more professional-looking media that can help sell your property faster. Be clear with your photographer about the level of editing you expect to ensure the costs align with your needs.

Experience of the Photographer

The experience and reputation of the drone photographer are also major factors that can influence pricing. Highly experienced photographers who have a proven track record of producing top-quality real estate media will typically charge higher fees for their services. An experienced photographer brings not only technical drone skills but also knowledge of composition, lighting, and the best angles to showcase the property.

• Beginner Photographers: If the photographer is just starting out, they may offer lower rates in order to build their portfolio. However, they may not have the same level of skill or expertise when it comes to capturing the most flattering or impactful shots.
• Experienced Photographers: A professional with years of experience and an established portfolio will charge more, but their expertise in capturing the perfect shot and producing high-quality content is often worth the higher cost. These photographers know how to highlight your property’s best features and create media that stands out in a competitive market.

The Cost of Drone Real Estate Photography

When it comes to pricing drone real estate photography, there’s no one-size-fits-all answer. The cost can vary significantly based on several factors, including the size and location of the property, the complexity of the shoot, and the experience and equipment of the photographer. Let’s break down these factors in more detail to give you a clearer understanding of what you might expect to pay for high-quality drone photography services.

Hourly and Daily Rates

Professional drone photographers typically charge either an hourly or daily rate for their services. The cost can range from $100 to $500 per hour, depending on the photographer’s experience, skill level, and the equipment they use.

• Hourly Rates: For smaller, simpler shoots that don’t require extensive editing or multiple locations, a photographer might charge on an hourly basis. For instance, a basic aerial shoot with a few photos and minimal editing could fall at the lower end of the spectrum, around $100 to $200 per hour. More experienced photographers, with advanced equipment and a solid portfolio, may charge closer to the $300 to $500 per hour range.
• Full-Day Shoots: If you need a more extensive shoot, such as for large properties or homes that require multiple angles and thorough coverage, a full-day shoot might be required. Full-day rates typically range from $500 to $2500 or more, depending on the photographer’s experience, the size of the property, and the complexity of the shoot.

Square Footage and Photo Packages

Many drone photographers charge based on the size of the property, typically measured by its square footage. Larger properties require more time to capture, which will be reflected in the cost. Additionally, photographers may offer packages that include both exterior and interior shots. These packages often come with a set number of photos, but additional images can be added at an extra cost.

• Small Properties: A small residential home with a few exterior shots might cost $150 to $500, depending on the location and photographer.
• Larger Properties: For larger properties, such as estates or multi-acre homes, the cost can increase to $500 to $2000 or more. These shoots generally require more time, effort, and detailed editing to cover both the aerial shots and any additional ground-level shots of the interior and exterior.

Cost of Post-Processing and Editing

Post-processing is another important factor to consider when budgeting for drone real estate photography. Editing plays a significant role in enhancing the final quality of the images and videos, ensuring they’re visually appealing and ready for marketing.

• Basic Editing: Standard edits may include color correction, cropping, and sharpening to ensure the photos look professional and vibrant. This is usually included in the base price of most packages.
• Advanced Editing: For more complex editing, such as creating cinematic video footage, adding special effects, or producing 3D renderings, additional fees may apply. The cost of advanced editing can range from $50 to $200 per image or $200 to $500 per video, depending on the complexity of the work.

Considerations when hiring a drone photographer

While the price may be an important factor, it’s equally important to consider the quality of the work and the photographer’s expertise. Opting for a lower-cost photographer who lacks experience or uses low-quality equipment can result in subpar images that don’t do justice to your property. This can ultimately hinder your ability to sell the property or generate interest from potential buyers. 

A professional drone photographer not only provides stunning aerial images but also knows how to edit the footage to create compelling marketing materials. The images and videos captured from the right angles and with high-quality editing can significantly enhance your property’s appeal, leading to faster sales and potentially higher offers.

Portfolio: Review Their Past Work

Before hiring a drone photographer, always ask for a portfolio of their previous projects. A well-rounded portfolio will give you insight into their style, technical skills, and the quality of their work. Here’s what to focus on:

• Variety of Shots: Look for a variety of shots, including wide-angle aerial views, detailed close-ups of key property features (like pools, gardens, and entrances), and interior shots (if applicable). This shows the photographer’s ability to adapt to different types of properties.
• Consistency and Professionalism: Evaluate whether the images are consistently well-composed, in focus, and high-quality. Are the photos bright, sharp, and visually appealing? Poor image quality or inconsistent shots can hurt your listing’s appeal.
• Creativity and Composition: A good photographer will know how to creatively showcase the property. Look for unique angles, dynamic compositions, and effective use of lighting that highlight the best features of the home or land.

A strong portfolio will help you assess whether the photographer’s work aligns with your expectations for your property’s marketing.

References and Reviews: Check Client Feedback

Customer reviews and references are invaluable when evaluating a drone photographer. Feedback from previous clients gives you insight into the photographer’s work ethic, reliability, and professionalism. Here’s how to use reviews and references to your advantage:

• Online Reviews: Look for reviews on platforms like Google, Yelp, or the photographer’s website. Pay attention to the overall rating, but also read individual reviews to understand the photographer’s strengths and weaknesses.
• Client Testimonials: Ask the photographer if they can provide testimonials from past clients, especially those who’ve used their services for real estate. Testimonials can help verify whether the photographer meets deadlines, communicates well, and provides high-quality service.
• References: If the photographer doesn’t have many online reviews, request direct references. Speaking with a few past clients can give you a deeper understanding of their experience and help you assess if the photographer’s approach aligns with your needs.

By reviewing what previous clients have said, you can better gauge the photographer’s reliability, quality of service, and professionalism, helping you avoid potential pitfalls.

Insurance and Licensing: Ensure Safety and Compliance

Drone photography is regulated, and it’s essential that the photographer you hire is fully licensed and insured. This protects both you and the photographer, ensuring that the shoot is safe, legal, and compliant with FAA (Federal Aviation Administration) guidelines. Here’s what you need to verify:

• FAA Certification: The photographer should hold an FAA Part 107 certification, which legally authorizes them to operate drones for commercial purposes. This certification ensures that the photographer knows and follows all legal requirements for flying drones, including airspace restrictions and safety protocols.
• Insurance: Drone flying involves a certain level of risk. Accidents can happen, such as equipment failure or accidents that cause damage to the property. Ensure the photographer carries liability insurance to cover any damages that may occur during the shoot. This insurance protects both you and the photographer from potential financial losses if something goes wrong.

Without proper licensing and insurance, you risk legal complications or financial responsibility if something goes wrong during the shoot. Hiring a professional photographer with proper documentation will protect both parties and ensure a smooth, safe experience.

Get Multiple Quotes: Compare Services and Pricing

To ensure you’re getting the best value for your investment, it’s important to request quotes from multiple drone photographers. This gives you the opportunity to compare their pricing, services, and packages. Here’s how to make the most of this process:

• Compare Pricing: Not all photographers charge the same rates. Request detailed quotes that outline the cost of the shoot, any additional fees for editing, post-processing, or travel expenses, and whether there are any package options or discounts for multiple properties.
• Assess Services: Don’t just look at the price—compare what’s included in each quote. Does the photographer include interior shots along with aerial views? Do they offer video services, or is it strictly still photography? Be sure to clarify exactly what’s included in each package and whether any extra services (like video editing or virtual tours) are available for an additional cost.
• Look for Value, Not Just the Lowest Price: While it’s tempting to go with the cheapest option, the lowest price doesn’t always provide the best value. A highly experienced photographer with a strong portfolio and excellent customer service may charge more but will offer a higher quality of work that can help your property stand out in a competitive market

Frequently asked questions (FAQ) about drone real estate photography pricing

How much does drone real estate photography cost?

The cost of drone real estate photography varies depending on several factors, including property size, location, and the level of service. On average, prices range from $100 to $500 per hour. Some photographers offer full-day rates that can range from $500 to $2500 or more. You can also find pricing based on square footage, with packages that include both exterior and interior shots.

What factors affect the cost of drone real estate photography?

The cost can be influenced by:

• Property size: Larger properties generally require more time to photograph.
• Location: Shoots in urban areas or places with restricted airspace may cost more.
• Photographer experience: Highly experienced drone photographers may charge higher rates.
• Complexity of the shoot: If you need special shots (e.g., videos or high-end editing), the cost may increase.
• Post-processing: Editing costs vary, with prices for photo editing ranging from $50 to $200 per image.

Is there a standard package for drone real estate photography?

There isn’t a one-size-fits-all package, but most photographers offer basic packages that include:

• Aerial shots of the property’s exterior.
• Basic photo editing (e.g., color correction, cropping). Some photographers offer premium packages with additional services, such as interior shots, video footage, or advanced editing, which will cost more.

What is the cost of post-processing in drone real estate photography?

Post-processing costs depend on the complexity of the work. Basic editing (like color correction, sharpening, or cropping) may be included in the shoot price. However, if extensive editing, such as removing unwanted objects, advanced retouching, or creating 3D renders is required, expect an additional fee. Post-processing typically ranges from $50 to $200 per image, depending on the photographer’s pricing structure.

Can I expect discounts for larger properties or multiple shoots?

Many drone photographers offer discounts for larger properties or multiple shoots. For instance, if you’re listing several homes, the photographer may offer a package deal. Always ask if there are discounts or custom pricing available for multiple listings or repeat business.

Why do some photographers charge by the hour and others charge per photo?

Some drone photographers charge by the hour because they want to be compensated for the amount of time spent on the shoot, while others charge per photo to give you a clear understanding of what you’ll receive. The “per photo” model may be ideal if you only need a set number of edited images, while the hourly rate is more flexible if you require more comprehensive coverage (such as aerial shots, interior shots, or video).

What does a full-day drone photoshoot include, and how much does it cost?

A full-day shoot typically involves several hours of work on-site and can cost anywhere from $500 to $2500 or more, depending on the photographer’s pricing structure. For this price, you can expect:

• A comprehensive range of aerial shots.
• Interior photos (if requested).
• Video footage (optional in some packages).
• Extended editing and post-production.

Be sure to clarify with the photographer what’s included in the full-day package to avoid any surprises.

Is it cheaper to book a drone photographer for a smaller property?

Yes, drone photography for smaller properties tends to cost less. Smaller homes require less time and effort to capture, so the overall price for the shoot may be lower. However, the photographer may still charge a minimum fee for their services, so the price could be higher than you expect for a very small property.

How can I reduce the cost of drone real estate photography?

To reduce costs, consider:

• Limiting the scope of the shoot (e.g., fewer photos or videos).
• Booking a package deal for multiple properties.
• Choosing a less experienced photographer (though this may affect the quality of the images).
• Limiting post-processing or editing to only the most essential changes.

However, cutting too many corners might result in lower-quality images, which can impact the marketing of your property.

Do I need to pay extra for video footage?

Video footage is often an additional service beyond standard drone photos. Some photographers may offer it as part of a premium package, while others may charge an additional fee for video production and editing. Make sure to ask whether video footage is included or if it’s priced separately.

Are there hidden fees for drone real estate photography?

Hidden fees can sometimes apply, depending on the photographer’s policies. Common hidden charges might include:

• Travel fees for distant locations.
• Extra charges for editing or retouching beyond basic color correction.
• Additional fees for longer-than-expected shoots. To avoid surprises, always ask for a detailed quote and inquire about any potential extra charges before booking.

How do I find the best value for my drone real estate photography budget?

To get the best value for your budget, consider:

• Reviewing portfolios: Compare the quality of work before deciding on the photographer.
• Requesting multiple quotes: Don’t settle for the first quote you receive; request pricing from several photographers and compare packages.
• Discussing your needs: Be clear about your specific requirements so the photographer can provide a tailored quote.
• Looking for packages: Some photographers offer competitive pricing for bundled services, like video and photography together.